Skip to content
  • The Project
    • Clients
    • Agency roles
    • FAQs
    • Examples
    • Syllabus
    • Professional development
  • Situation analysis
    • What goes into the situation analysis
    • Business Library databases
  • Campaign strategy
    • What goes into the campaign strategy
    • Business Library databases
  • Creative brief
  • The Pitch
  • Media plan
    • Steps in media planning
    • Media buying workshop
    • Traditional media costs
    • Impact media costs
    • Digital media costs
    • TBD for Fall 2022 – Category Paid Media Data
  • Social Media Plan
  • PR plan
    • PR costs
    • Press Conference – Dhavan’s Section
    • PR Crisis Response – Pete Only

J345 Manual

Principles of Strategic Communication

Follow along on Twitter

My Tweets
Proudly powered by WordPress | Theme: Argent by Automattic.