Here are a few examples for you to use as you develop your own campaigns. Remember, these are not perfect, nor are they a template that you should follow. Use them as a resource for the types of information that should be included and how you might consider organizing your work.

Situation analysis

Situation analysis example 1
Situation analysis example 2
Situation analysis example 3
Situation analysis example 4

Campaign strategy

Campaign strategy example 1
Campaign strategy example 2
Campaign strategy example 3
Campaign strategy example 4

Campaign books

Kashi campaign book example 1
Lucky Charms campaign book example 2
Buffalo Wild Wings campaign book example
Chick-fil-A campaign book example

Press releases

Press release example 1
Press release example 2

Pitch email

Pitch email examples

Press kit

Lucky Charms press kit
Kashi press kit