This section covers specials, sports, newspapers, outdoor and product placement.
In addition to conventional media, you may wish to use impact media — such as high visibility, often high reach media options — that can generate considerable attention but are more expensive. In addition, for the purposes of this class, we will treat newspapers and outdoor like impact media, because they provide mass coverage.
Please remember: GRP (Gross Rating Point) = Reach (% of population reached) × Average frequency (number of times you reach them). Major award shows must be purchased in increments of 25 GRP because we assume 25% of the US population (Reach) will watch these award shows. One advertisement on these shows, therefore, will have a GRP of 25. As you cannot buy half an advertisement spot, you can only buy such spots in increments of 25 GRP (25, 50, 75, etc.).
Major award shows — 1 Unit = 25 GRP (i.e. – for these shows, 1 unit of advertisement costs $39,610 * 25 = $990,250
| Academy Awards | $39,610 |
| Emmy Awards | $39,610 |
| Grammy Awards | $39,610 |
Minor award shows — 1 Unit = 12 GRP (i.e. – for these shows, 1 unit of advertisement costs $28,888 * 12 = $346,656
| Country Music Awards | $28,888 |
| People’s Choice Awards | $28,888 |
| Golden Globe Awards | $28,888 |
| American Music Awards | $28,888 |
| MTV Movie Awards | $28,888 |
| MTV Music Awards | $28,888 |
| Kids Choice Awards | $28,888 |
Super Bowl — 1 Unit = 50 GRP
| Super Bowl | $59,376 |
Major sports events — 1 Unit = 25 GRP
| NFL playoff games | $45,774 |
| Monday Night Football | $35,674 |
| College Bowl games | $35,674 |
| World Series | $35,674 |
| NBA Championships | $35,674 |
| NBA playoffs | $35,674 |
| NCAA Championship and Final Four | $35,674 |
| Golf — four Major Tournaments | $35,674 |
| Grand Slam tennis event | $35,674 |
| Summer or Winter Olympics | $35,674 |
| NHL Playoffs | $35,674 |
Minor sports events — 1 Unit = 12 GRP
| NCAA Tournament — Round of 64 through Elite Eight | $35,674 |
| MLB regular season game | $30,455 |
| NBA regular season game | $30,455 |
| NHL regular season game | $30,455 |
| X Games | $30,455 |
| Tennis minor tour event | $25,674 |
| Golf minor tour event | $25,674 |
Product placement
| Major motion picture | $1 million/movie |
| Network television show | $500,000/episode |
| Cable television show | $200,000/episode |
Other
| Direct mail for 100,000 pieces | $261,895/mailing |
| Outdoor billboard — one market | $35,000/month |
| Outdoor billboard — 50 markets | $1.6 million/month |
| Newspaper ad — national | $1.16 million/month |