Here are the files you’ll need to use for the media buying workshop:

Media Planning Tutorial
Media Planning Excel Files (Zipped)

This link leads to four Excel files: an example budgeting spreadsheet to structure media buying and an example planning flowchart to allocate media placement, and then two blank versions of these documents.

Media directors can use the blank spreadsheet and flowchart for creating their media plans.

*You must be signed in to Google Drive with your wisc.edu address