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  • The Project
    • Clients
    • Agency roles
    • FAQs
    • Examples
    • Syllabus
    • Professional development
  • Situation analysis
    • What goes into the situation analysis
    • Business Library databases
  • Campaign strategy
    • What goes into the campaign strategy
    • Business Library databases
  • Creative brief
  • The Pitch
  • Media plan
    • Steps in media planning
    • Media buying workshop
    • Traditional media costs
    • Impact media costs
    • Digital media costs
    • TBD for Fall 2022 – Category Paid Media Data
  • Social Media Plan
  • PR plan
    • PR costs
    • Press Conference – Dhavan’s Section
    • PR Crisis Response – Pete Only

J345 Manual

Principles of Strategic Communication

Media buying workshop

Here are the files you’ll need to use for media buying workshop:
Example – Spreadsheet
Example – Flowchart
Spreadsheet – Blank template
Flowchart Template

Media directors can use the blank spreadsheet and flowchart for creating their media plans.

*You must be signed in to Google Drive with your wisc.edu address

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