The Pitch

When presenting your campaign to the class during the pitch meeting, remember this is a professional presentation with the associated stakes (winning the account!). Dress professionally and practice your presentation for time, content and tone. The agency that wins the judges’ votes earns 10 extra credit points, while the winner of the vote from students vote earns five. (Yes, you can win both.)

You will be given nine minutes to deliver your ideas, so focus on the most important strategic decisions. You should spend most of your time on the strategy, the creative concept and executions, and promotional and PR activities, with some brief discussion of research and media planning.

Do not get bogged down in details. Time limits will be enforced strictly to maintain equity across groups. If you exceed nine minutes, you will be cut off. You will be warned when you have one minute left.
Here’s some advice:

    • Provide a broad overview and practice, practice, practice. Your goal should be to deliver it without notecards.
    • Introduce yourselves! In the business world, the convention is to use your first and last names.
    • You will be given nine minutes to deliver your ideas, so focus on the most important strategic decisions. You should spend most of your time on the strategy, the creative concept and executions, and promotional and PR activities, with some brief discussion of research and media planning.
    • Definitely talk about your primary research and how it informed your strategy and execution.
    • All group members are required to be part of the pitch and you should work together to develop the presentation. Use of visuals is encouraged — use the pitch as the time to show off your best creative. Make sure to walk us through some of your ads.
    • Don’t forget the context of this presentation — you’re an agency presenting your campaign to the client and walking their representatives through what you would do for their brand. They don’t need a ton of history, but let them know what strategic insights led you to this campaign. Also, you want them to hire your agency, so don’t forget to make the ask for their business.

Please note that evaluations of your presentation performance are separate from the grading of the campaign plan books.