When we talk about traditional media, we mean forms of advertising like broadcast television, radio and magazine ads.

Traditional media advertisements are bought at a cost per point (CPP) rate, based on the reach and popularity of that medium. When deciding which media vehicles to buy, use Simmons data to help you determine which is most effective for reaching your target audience. Let’s say Simmons shows your audience watches a lot of HGTV in the evening — you’re going to want to place some ads there. If you choose to use media vehicles that are not listed, you will need to use the CPP for that media.

Two sets of costs are provided below: national media costs and spot market media costs. You’d use spot media costs if you want to focus on certain regions over others rather than run a national ad. Of course, you can mix national and spot media, given extra emphasis to certain regions while still providing coverage of the entire country.

National media CPP ($)

National Television – Prime	33,103
National Television – Daytime	41,996
National Television – Early Evening/Fringe	16,871
National Television – Late Night/Fringe	38,337
Cable Television – Prime time	19,227
Cable Television – Late night	16,871
Syndicated Television – First Run	22,690
Syndicated Television – Rerun	15,467
National Radio (Drive Times)	2,913
National Radio (Daytime)	3,395
National Radio (Nightime)	2,972
National Magazines (General Interest)	64,733
National Magazines (Men)	28,618
National Magazines (Women)	21,240
National Newspapers	32,719

Spot media CPP ($)

Spot Television – Prime	32,066
Spot Television – Daytime	12,071
Spot Television – Early Evening/Fringe	16,379
Spot Television – Late Night/Fringe	14,688
Spot Cable Television – Primetime	12,324
Spot Radio (Drive Times)	4,240
Spot Radio (Day Time)	3,461
Spot Radio (Night Time)	5,886
Regional Magazines (General Interest)	53,411
Regional Magazines (Men)	26,142
Regional Magazines (Women)	19,369