This should be your first stop with questions about the J345 campaign project

Posted on by forster2@wisc.edu

Here’s what you’ll find here:

  1. Guidelines and instructions for drafts of your campaign, as well as the final integrated campaign book due at the end of the semester.
  1. Information for traditional and interactive media planning and budgeting, and estimated public relations and promotions costs.
  1. Guidelines and instructions for your final pitch.
  1. Lists of library references and resources on marketing and advertising; also see information provided by the librarians during our research session.

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